Oculus Media - Captivating Marketing Strategies

Marketing Analysis Outline

Example for Tourism Business

1. TOURISM MARKETING
 THE ROLE OF MARKETING AND ITS PURPOSE

2. EXTERNAL BUSINESS ANALYSIS
 INTRODUCTION
 ECONOMIC FACTORS
 SOCIO-CULTURAL FACTORS
 DEMOGRAPHIC FACTORS
 GEOGRAPHIC FACTORS
 TECHNOLOGICAL FACTORS
 GOVERNMENT/ REGULATORY FACTORS
 ECOLOGICAL FACTORS

3. COMPETITIVE ANALYSIS

4. INTERNAL BUSINESS ANALYSIS

5. MARKET POSITIONING ("SWOT ANALYSIS")
 INTRODUCTION
 STRENGTHS
 WEAKNESSES
 OPPORTUNITIES
 THREATS
 CONCLUSION                                                                

6. IDENTIFYING THE COMPANY´S GOALS

7. MARKETING BUDGET
 GENERAL
 IDENTIFY AVAILABLE AMOUNT FOR   MARKETING    
 ANNUAL REVENUE BUDGET
ANNUAL COST BUDGET
CASH FLOW

8. MARKETING MIX
MARKET SEGMENTATION AND TARGETING
IDENTIFY CURRENT MARKETS
IDENTIFY TRENDS
IDENTIFY FUTURE MARKETS
PRODUCT POLICY/ PRODUCT FORMULATION
PRICE POLICY
COMMUNICATION POLICY/ PROMOTION
REACHING THE MARKET
ADVERTISING
INFORMATION DISTRIBUTION
DISTRIBUTION POLICY
INTERNET DEVELOPMENT
TRADE SHOWS
TRAVEL SHOWS
DIRECT MAIL
SALES MISSIONS
EDUCATIONAL TOURS
TRAVEL AGENCIES

9. VALUABLE INFORMATION
HOW TO STRETCH THE MARKETING DOLLAR
COOPERATIVE MARKETING
SPONSORS
GOVERNMENT MATCHING FUNDS
TRADING
THINK ABOUT YOUR IMAGE
WHO AM I AND HOW AM I PERCEIVED?
HOW DO I WANT MYSELF AND MY BUSINESS TO BE   PERCEIVED?
HOW TO ENHANCE MY IMAGE
SURVEY OF PUBLIC PERCEPTION

10. CONCLUSION